Luoyang Shengjiang Hongqiang Motorcycle Co., Ltd.

Now, the tilt of national policies towards villages and towns, the advancement of agricultural modernization and the recovery of the market environment have made the tricycle market revitalized again. The profitable market urges more manufacturers to join and the scale of enterprises to expand, and competition in the entire motorcycle three-wheel market intensifies. At the same time, some large manufacturers have also chosen to make efforts at this time to continuously expand market share and strengthen brand building, thereby solidifying a good foundation for future development. The following is a great event that happened to Luoyang Shengjiang Motorcycle Co., Ltd. that year.
At midnight on the day of the year, Luoyang Shengjiang Motorcycle Co., Ltd. was brightly lit and crowded. A group of festively dressed performers and greeters were ready, waiting for the arrival of the company’s new spokesperson. A few minutes later, the famous film and television Star He Zhengjun and director Zhu Kejia appeared at Shengjiang Motorcycle Company. Shengjiang Chairman Li Hongqiang, Changjiang Brand Technical Consultant Ji Yiping and relevant company leaders attended the welcome ceremony. Industry authoritative media such as "Tricycle Business News" and many mass media reported current affairs on each event.
Highlighting the strong brand lineup
He Zhengjun, a national first-class actor, was born in a military family. He graduated from the Performance Department of the Central Academy of Drama in 2011. He has appeared in many film and television works, and was famous for his role as Political Commissar Zhao in "Bright Sword" And widely loved by the public. As the Yangtze brand image spokesperson, He Zhengjun's trip to Shengjiang Company was to shoot the Yangtze brand's annual TV commercial. As the chief director of this Shengjiang Company's Yangtze Brand TV commercial, Zhu Kejia has a background in Zhang Yimou's film team. His joining has fully guaranteed the quality of the shooting and production of this commercial.
During the event, Shengjiang Chairman Li Hongqiang, Changjiang Brand Technical Consultant Ji Yiping, Changjiang Brand Spokesperson He Zhengjun, and Director Zhu Kejia all made relevant speeches. They also expressed their honor for this cooperation and looked forward to a smooth advertising shoot. success.
In order to make the company's brand and advertising more attractive and influential, and at the same time more in line with the company's temperament and spirit, Shengjiang Motorcycle Company's selection of brand spokespersons is extremely careful and careful. He Zhengjun, who is famous for his role as Political Commissar Zhao in "Bright Sword", impressed the audience and was widely praised for his dual role with Li Yunlong in the play. For a long time, he has given people an image of being upright, tough, yet wise and close to the people. This image coincides with the corporate spirit of Shengjiang Motorcycle that dares to take on responsibilities. At the same time, Shengjiang Motorcycle's corporate temperament that dares to break through and keep making progress is also something He Zhengjun admires. It is this mutual respect and appreciation that opens the door to cooperation between the two parties. This cooperation was also recognized by Shengjiang Motorcycle and He Zhengjun as a cooperation that complements each other and promotes each other.
The King’s Style and the Courage to Surpass
The choice of He Zhengjun to join the annual TV commercial shooting of Yangtze Motorcycle is a further interpretation of the Yangtze brand’s corporate spirit of daring to take responsibility and having the courage to innovate.
Since 2006, the three-wheeled motorcycle market has continued to expand, industry coverage has continued to spread, and industry brand competition has become increasingly fierce. For the Yangtze River brand, which has been developing for more than ten years, it not only needs to maintain the existing market and strengthen strategic cooperation among suppliers, but also needs to further expand the brand influence and explore the potential value of the brand.
In 2009, at the Yangtze River tricycle supplier strategic cooperation meeting for strategic cooperation and common development, Changjiang brand technical consultant Ji Yiping once proposed that suppliers cannot ignore the shaping of the Yangtze River brand under the new situation. He believes that brand building needs to start from product quality and then complete the vehicle image building.
And this time, He Zhengjun, as the spokesperson of the Yangtze River brand, joined the filming of the annual TV commercial, which shows that Yangtze River has realized that the way of thinking that the aroma of wine is not afraid of the depth of the alley is no longer suitable for contemporary market marketing. Even the aroma of wine must be Good product packaging and image building to establish a brand with market influence. If a company cannot establish a brand with good reputation and market influence, it is destined to be eliminated by the market, or it may only stay in a corner forever in the workshop era. The strong cooperation between Shengjiang Motorcycle and He Zhengjun means that Shengjiang has begun to build its brand image in addition to quality. Next, what Shengjiang has to do is to put its products at the forefront of the market and welcome the head-to-head competition and market testing of all brands with a strong attitude.
Create dreams together and achieve brilliance
For a long time, Shengjiang Motorcycle's dealers and product consumers have very high product loyalty. Because of Shengjiang Motorcycle's quality and service guarantee, because of its meticulous support and care for dealers, and because being a Changjiang brand has brought good reputation and tangible benefits to itself.
However, in the development process of Shengjiang Company, too much emphasis was placed on the construction of quality and service, and often neglected to pay attention to advertising and brand promotion. As a result, many dealers held a pair of good cards. However, they still suffered a loss in terms of product visibility, or encountered unnecessary promotion difficulties because the advertisements were not loud enough.
In fact, at present, countless dealers of Shengjiang Motorcycles have regarded managing the Yangtze brand well as a very important career pursuit in life. Therefore, now, the development of Shengjiang Motorcycle Yangtze brand no longer represents the dream of one person, but the dream of a group of people. All Shengjiang people hope that the Yangtze River brand can develop and grow in their own hands and in front of their own eyes. Benefit yourself and more people.
The cooperation between Shengjiang Motorcycle and He Zhengjun and the huge investment in launching TV advertisements are undoubtedly a bold attempt with a bright sword spirit. This is to give the Changjiang brand dealers a signal and confidence that Shengjiang Motorcycle has the ability and courage to promote the Changjiang brand to a broader market. Thereby establishing a more influential and lasting Yangtze River brand that every Shengjiang person is proud of and strives for.